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Even though the marketing side of a transaction is not at generally advertised a good agent still brings a lot of necessary expertise and at the right price will bring good value.

Agents sell less than 5% of the homes they list. Source: Heartland MLS

Negotiation - Winning in negotiations means dealing from a position of power.  This doesn't happen by accident and is something that should be planned for.  What does this mean?  It means that you take steps well in advance of placing your home on the market to ensure you're in the strongest position possible.  Some examples:  Pre-Inspections, Accurate Market Analysis, Detailed Info about competing listings...